The Principal of our firm, Mr. Charles Sims, Jr., is a life member of The Million Dollar Round Table,  numerous Top of The MDRT Qualifications, National Association of Life Underwriters, Financial Planning Association, Life Underwriting Training Council and The John Hancock Financial Network's Hall of Fame. Mr. Sims is the first African American to be inducted into this prestigious organization.

Mr. Sims is a Graduate of Memphis State University, class of 1974, LUTC Graduate class of 1976 and LUTCF Designation class of 1980. He earned The CERTIFIED FINANCIAL PLANNER DESIGNATION class of 1988.

Additionally, Mr. Sims is listed among Who's Who in Finance and Industry. He was one of the founding members and the first Public Relations Officer of The Mid-South Society of the Financial Planning Association.

Mr. Sims is a member of Mississippi Boulevard Christian Church and a member of the NAACP. He is a founding member, and has served as the Chairman of the Board of Governors of The Crescent Club of Memphis and the Chairman of the Board of The Memphis Black Business Association.

He has also served on the boards of The University of Memphis Tiger Club, First American Bank Advisory Board, Memphis Chamber of Commerce Advisory Board, WKNO-TV, Pink Palace Museum, the MLG&W Community Advisory Board, April 4th Foundation  and as Chairman of Bancorp South Bank Advisory Board.

Lakina Sidney joined The Sims Financial Group, Inc October 2013.  Lakina works in the Government and Municipal department where her area of expertise is marketing and employee benefits.  Lakina has help acquired several certification for The Sims Financial Group, Inc upon coming aboard such as the National Minority Supplier Development Council, Small Business Enterprise, Minority Business Enterprise, Local Small Business, and Disadvantaged Business Enterprise.  A major part of Lakina’s job is to seek minority participation with corporations, city and government agencies. With a strong background in sales and marketing, Lakina is great asset to our team.

Lakina is a mother, and a member of Oak Springs Baptist Church.  Lakina has a strong love for children and sports where her knowledge of College Funding has helped assist many families with guaranteed college scholarships.  Lakina believes in fulfilling dreams and success for all.

Treina has an extensive background in the Financial Services Industry. She has worked as a Mortgage Processor, Loan Officer and Mortgage Company Branch Manager. In addition to her vast mortgage experience, she is a licensed Life and Health Insurance Agent.

Treina believes without proper planning and periodic monitoring, wealth can be eroded by inflation, economic downturns, taxes, life`s uncertainties and natural calamities.

Financial products serve as a medium to help you realize your objectives. The proper vehicle should be selected only after you have conducted an investigation of your goals and an analysis of how you can best achieve them.

Together we can help you identify your goals, analyze your risk profile, assess your needs and establish a plan of action. It is our job to manage them.

Pamela joined, The Sims Financial Group, Inc bringing with her Life, Legal insurance licenses. She has now acquired her Health insurance license. She plans to obtain professional industry designations that will help her serve her clients better.  

Pamela retired in 2019, from FedEx after 36 years of service and brings with her over 30 plus years of experience in Sales and Marketing. 

She received her Master’s in Business Leadership/Management and Administration from Dowling College and Institute, Oakdale NY.

Her expertise affords her the ability to educate Individuals, Businesses, and Churches on the benefits of Financial Literacy. 

Her expertise also includes Retirement Planning, IRAs, SEP IRA, 401k, 403b, College Funding Strategies, Health, Life, Long-Term Care and Disability Insurance Plans.

When meeting with her clients she conducts a needs analysis that allows her to find strategies to provide solutions that will solve her clients Financial Needs. 

Pamela’s goal is to help families end the practice of inadequate insurance coverage, retirement short falls, and tailor solutions that will help build wealth, college tuition, and additional streams of income that last throughout their lifetime.

Mario Nolan-Dillard renders a service to his clients that is par excellence. He works tirelessly to discover and prioritize the clients financial goals, collect facts and figures based on their current financial status, analyse and identify shortfalls, propose solutions tailor-made in the service of each client, implement dynamic solutions, review regularly to measure success and make adjustments as the lives of his clients change and evolve.

Mario has an extensive background that includes Professional and Personal Development, Leadership/Management training, and Financial Services. Mario is endorsed to assist in the areas of Life Insurance, Annuities, Risk Management, Retirement Planning, Asset Allocation, and Estate and Legacy Planning.

He is also a College Funding Specialist for our guaranteed college scholarship program that provides higher education funding solutions for families. Mario’s goal is to educate, enlighten and empower the client to build generational wealth through financial literacy. Mario is a graduate of Georgia Military College. In addition, he is an award winning author of a young reader adventure series called EPIPHANI’S BRIDGE. He was also a semi-finalist in the 2017 Toastmasters World Championship of speech.

Michelle Moonen joined The Sims Financial Group, Inc.  in 2012 and serves as Office Manager.  Michelle is responsible for managing the day to day operations for the firm, which includes all aspects of financial forecasting, resource allocation and fund management.  Michelle also serves as the informational liaison to the staff and advisors of The Sims Financial Group, Inc.

Michelle brings 18 years of bookkeeping experience to the firm.  She has implemented policies and procedure to ensure that The Sims Financial Group, Inc. is a premier financial firm in the industry.  In addition, to her Office Manager duties she has obtained her Life, Accident and Health Insurance License to allow her to understand the business better as well as serving as a Financial Services Representative at The Sims Financial Group.

She is the mother of two daughters and has resided in Memphis since 1991.

Justin is a graduate of University of Tennessee at Martin. He majored in Sports Management. He has also graduated from Western Kentucky University in Bowling Green, Kentucky where he earned his Masters in Recreation and Sports Administration. Justin is a very valuable employee of the firm known for doing the little things that lead up to something big at the end. 

Patrick L. Cole began his career as a successful Financial Services and Insurance Professional with The Sims Financial Group, Inc. in February 2011.  He has earned various industry service and recognition awards in all areas of insurance and financial planning by serving individuals, professionals, churches, non-profits, and business owners. 

His passion is helping clients their protect income so they can accumulate wealth and distribute it in a tax-efficient manner, send their loved ones to college and be able to retire with confidence and achieve financial independence to leave a legacy for their families. 

He is a trained skillful Life Insurance Field Underwriter, Licensed Life, Health & Disability, Property & Casualty Agent, Certified College Funding Specialist (CCFS), Medicare Benefits Education Specialist (MBES), Retirement Income Planning and Certified Long-Term Care (CLTC) professional. 

He also graduated from the University of Memphis with a Bachelor’s Degree in Human Resources and an honorably served disabled veteran of the United States Navy. Patrick is the founder of the life insurance with living benefits brokerage and blog. Life Legacy Protectors www.LifeLegacyProtectors.com

His motto…”There’s nothing more exciting to me than helping other people get what they want out of life.” 

Debbie Howell is the Director of Administrative Services for The Sims Financial Group, Inc. She joined us in 2012 bringing with her more than 30 years of experience in the financial services industry. She has a keen eye for detail and her responsibilities include processing new business, managing active cases and acting as liaison to our carrier partners. Debbie works closely with Financial Services Represtentatives and Broker as well, providing them with any information needed to service their customer base. Possessing a bright and cheerful personality, she welcomes all clients and visitors to our office. 

Debbie is a native Memphian and is a fan of the University of Memphis "Tigers Basketball".

She has love for animals and has two Miniature Schnauzers named Oscar and Maddie. 

Norma Chism holds the position of Financial Services Representative. She received her Life License in 2014, and Health License in 2015. She joined The Sims Financial Group, Inc in March of 2015. These licenses will allow her to provide Life, Health, Long-Term Care and Annuities to her clients. Norma plans to increase her knowledge in the Financial Services arena by enrolling in courses where she will earn industry designations.

In her capacity as a Financial Services Representative, her goal is to help Individuals, Businesses and Churches reach their financial goals. She is trained to provide advice in the following areas.

Retirement Planning * College Funding * Insurance Planning

She worked in the Memphis City Schools for thirty-two years. Norma has taught and mentored students and parents alike. Her passion is to inspire young people to become empowered with a financial education. Her goal is to prepare our youth for the future.

She is an active member of Faith Covenant Church, where she teaches in the children's ministry. She is a family person. She has been married for thirty- seven years to her husband William and is the mother of four sons.

Her motto: "My people parish from a lack of knowledge, Hosea 4:6."

Anthony Sims is a graduate of Kirby High school and a current criminal Justice student at the University of Phoenix pursing his Bachelors degree. His main focus is to ensure his client’s financial futures are solid so that they may enjoy a prosperous life well into retirement. Son of Charles Sims, Jr. he is being molded to uphold the high standard of a great Financial Planner and build client relationships.

Anthony is an active member in the community and serves as an assistant coach for a Youth AAU Basketball team The Memphis Magic. He is family orientated and believes family is the backbone of the community. He holds his Life and Health license, and is pursuing his Property and Casualty Licenses.

“Hosea 4:6 my people are destroyed from lack of knowledge”

“Use the present to plan for your future, so that you future can be spent living on the seeds planted in the past”