The principal of our firm, Mr. Charles Sims, Jr., who founded The Sims Financial Group, Inc. in 1988 is a Life Member of The Million Dollar Round Table, numerous Top of The MDRT Qualifications, National Association of Life Underwriters, Financial Planning Association, Life Underwriting Training Council and The John Hancock Financial Network's Hall of Fame. Mr. Sims is the first African American to be inducted into this prestigious organization.

Additionally, Mr. Sims is listed among Who's Who in Finance and Industry. He was one of the founding members and the first Public Relations Officer of The Mid-South Society of the Financial Planning Association.

Mr. Sims is a member of Oak Grove MB Church and a member of the NAACP. He is a founding member, and has served as the Chairman of the Board of Governors of The Crescent Club of Memphis and the Chairman of the Board of The Memphis Black Business Association.

He has also served on the boards of The University of Memphis Tiger Club, First American Bank Advisory Board, Memphis Chamber of Commerce Advisory Board, WKNO-TV, Pink Palace Museum, the MLG&W Community Advisory Board, April 4th Foundation  and as Chairman of Bancorp South Bank Advisory Board.

Book an appointment with Charles.

 

Patrick L. Cole is a seasoned financial services professional, serving clients since 2011 and has been Managing Director with The Sims Financial Group, Inc. (SFG) since 2018. He has earned industry career recognition such as Million Dollar Round Table (MDRT), SFG Producer of the Year and other awards serving families, professionals, churches, non-profits, and business owners. He holds licenses in Life, Health, Disability, Property and Casualty Insurance.

Patrick is a check trained Medicare Benefits Educator, Life & Annuity Certified Professional (LACP) Certified College Funding Specialist (CCFS), Retirement Income and Certified Long-Term Care Professional (CLTC).

Also, Patrick is a graduate of the University of Memphis and a veteran of the United States Navy. He is a member of the National Association of Insurance and Financial Advisors (NAIFA) and serves as a board member of various business and religious organizations in both Nashville and Memphis, Tennessee.

Book an appointment with Patrick.

Michelle Moonen joined The Sims Financial Group, Inc. in 2012 and serves as Office Manager. In this role, she oversees the firm’s daily operations with a focus on financial forecasting, resource allocation, and fund management. Michelle also acts as the primary liaison between leadership, advisors, and staff, ensuring seamless communication and operational excellence across the organization.

A graduate of West Tennessee Business College, Michelle brings more than 20 years of accounting and bookkeeping expertise to the firm. She has been instrumental in implementing policies and procedures that uphold The Sims Financial Group, Inc.’s reputation as a premier financial services and insurance firm.

In addition to her leadership in operations, Michelle has earned her Life, Accident, and Health Insurance License to expand her expertise and to support her work with Financial Services Representative and Agency partners of the firm.

Dedicated and community-minded, Michelle has lived in Memphis since 1991, where she proudly raised her two adult daughters.

Justin C. Sims is an employee of The Sims Financial Group, Inc he serves as the Director of Employee Benefits. 

Details about Justin C. Sims:

• Role: As Director of Benefits, his duties include running insurance quotes for potential clients and managing the firm’s Benefit Plans.
• Experience: His work at the Sims Financial Group goes back to 2007, when he started as an office assistant intern. 
• Education: He is a graduate of the University of Tennessee at Martin, where he majored in Sports Management. 

He also holds a master’s degree in Recreation and Sports Administration from Western Kentucky University. Currently pursuing registered health underwriting.

Cyrus Coleman is a seasoned financial professional specializing in life insurance, annuities, retirement planning, and supplemental employee benefits.  With a strong track record of guiding clients through complex financial decisions, he focuses on strategies that protect assets, generate dependable income, and support long-term wealth transfer. His expertise spans advanced planning tools such as indexed annuities, tax-efficient wealth strategies, and estate planning structures that help clients safeguard their financial legacies.

His background includes a B.S. Degree in Mathematics from Arkansas State University, experience in IT Management, business ownership, and employee benefits solutions.

As one of the Directors within The Sims Financial Group, Inc., Cyrus is committed to delivering solutions grounded in integrity, clarity, and measurable results. He works closely with individuals, families, and business owners to design customized plans that align with both immediate needs and long-term goals. By combining technical knowledge with a client-first approach, he provides the confidence and structure needed to build lasting financial security.

Cyrus also holds the LUTCF designation, offering unique skills to benefit business owners, while bringing both professional credentials and years of industry experience to every client relationship.

Treina Sims Pulliam serves as a Financial Services Representative at The Sims Financial Group, Inc., an independent risk management firm specializing in insurance, retirement, and financial planning. Her outstanding performance has earned her multiple "Top of the Table" recognition from the Million Dollar Round Table (MDRT), signifying an exceptionally elevated level of sales production in the insurance and financial services industry. Top of the Table qualifiers must meet six times the base MDRT qualification requirements. Additionally, Treina is a member of Nassau Life & Annuity Chairman's Circle and the National Association of Insurance and Financial Advisors (NAIFA). She is currently pursuing the Retirement Income Certified Professional (RICP) designation from the renowned American College of Financial Services.

With expertise in education planning, insurance, retirement, and financial planning, Treina provides comprehensive financial solutions to her clients. Outside of work, she enjoys traveling and spending time with her family.

She can be reached directly at (901) 680-7505, through the office at (901) 680-7500, or via email at [email protected]. 

Book an appointment with Treina.

Lakina Sidney joined The Sims Financial Group, Inc October 2013.  Lakina works in the Government and Municipal department where her area of expertise is marketing and employee benefits.  Lakina has help acquired several certification for The Sims Financial Group, Inc upon coming aboard such as the National Minority Supplier Development Council, Small Business Enterprise, Minority Business Enterprise, Local Small Business, and Disadvantaged Business Enterprise.  A major part of Lakina’s job is to seek minority participation with corporations, city and government agencies. With a strong background in sales and marketing, Lakina is great asset to our team.

Lakina is a mother, and a member of Oak Springs Baptist Church.  Lakina has a strong love for children and sports where her knowledge of College Funding has helped assist many families with guaranteed college scholarships.  Lakina believes in fulfilling dreams and success for all.

Debbie Howell is the Director of Administrative Services for The Sims Financial Group, Inc. She joined us in 2012, bringing with her more than 30 years of experience in the financial services industry. She has a keen eye for detail, and her responsibilities include processing new business, managing active cases and acting as liaison to our carrier partners. Debbie works closely with Financial Services Representatives, providing them with any information needed to service their customer base. Possessing a bright and cheerful personality she welcomes all clients and visitors to our office.

Debbie is a native Memphian and is a fan of the University of Memphis "Tigers Basketball" as well as the “Tigers Football.”  

She has a love for animals and has one Miniature Schnauzer named Bailey.

Pamela holds both an undergraduate and master's degree in business administration and leadership from Dowling College in Oakdale, New York. She is currently pursuing the Retirement Income Certified Professional (RICP) designation from the renowned American College of Financial Services.

After a distinguished 36-year career at FedEx, Pamela retired in 2019. Her career spanned over two decades in sales, during which she consistently ranked among the top 1% of global performers. Her excellence was recognized with several honors, including the prestigious President's Club Award and two Ambassador Club Awards.

In 2022, Pamela returned to the workforce to join The Sims Financial Group, Inc., as a Financial Services Representative and Retirement Specialist, where she now holds licenses in Life, Health, and Legal Insurance.

Pamela discovered a genuine passion for helping clients achieve their financial goals, focusing on areas such as life insurance and retirement planning. Pamela is dedicated to ensuring that individuals have adequate insurance coverage and strategies in place to secure their financial futures.

Every year since 2022, Pamela has earned the coveted Million Dollar Round Table (MDRT) an honor given to the top 1% of life insurance agents and financial professionals globally.

Pamela’s dedication to her clients is evident in her remarkable achievements. Her mission is to guide individuals in overcoming inadequate insurance coverage, avoid retirement pitfalls, and create personalized strategies that foster lasting wealth and legacies for generations to come.

Book an appointment with Pamela.

Mario Nolan-Dillard renders a service to his clients that is par excellence. Mario is a 2025 million Round Table (MDRT) member, this Premier Association of Financial Professionals, is an international, independent association of more than 35,000 members. This is 1% of the world’s most successful life Insurance and financial services professionals from 476 companies in 76 nations and territories. He works tirelessly to discover and prioritize the clients' financial goals, collect facts and figures based on their current financial status, analyze and identify shortfalls, propose solutions tailor-made in the service of each client, implement dynamic solutions, review regularly to measure success and adjust as the lives of his clients change and evolve.

Mario is an Ambassador for the Greater Memphis Chamber of Commerce with an extensive background that includes Professional and Personal Development, Leadership/Management training and Financial Services.

Mario is endorsed to assist in the areas of Life Insurance, Annuities, Risk Management, Retirement Planning, Asset Allocation, and Estate and Legacy Planning. He is also a College Funding Specialist for our guaranteed college scholarship program that provides higher education funding solutions for families. Mario is also a prestigious member of the (MDRT) Million Dollar Round Table, an international association of financial advisors and life insurance professionals recognized for their high performance and ethical conduct.

Mario’s goal is to educate, enlighten and empower the client to build generational wealth through financial literacy.

Mario is a graduate of Georgia Military College. In addition, he is an award-winning author of a young reader adventure series called EPIPHANI’S BRIDGE. He was also a semi-finalist in the 2017 Toastmasters World Championship of speech.

Book an appointment with Mario.

Mrs. Norma Chism received her Life License in 2014, and Health License in 2015. She Joined The Sims Financial Group, Inc. in March of 2015. Mrs. Chism has increased her knowledge in the financial service arena by enrolling in courses where she received industry credits.

In her capacity as a Financial Services Representative, her goal is to help Individuals, Businesses and Churches reach their financial goals. She is trained to provide advice on Retirement Planning, College Funding, and Insurance Planning.

She worked at the Memphis City Schools for twenty-two years. Her passion is to inspire young people to become empowered with financial education. Her goal is to prepare our youth for the future.

She is an active member of The Mt. Vernon Baptist Church. She is a family person. She was married for 47 years to (Mr. William Chism) deceased. She is the mother of four sons and two step daughters.

Her motto: "My people perish from a lack of knowledge, Hosea 4:6

Anthony Sims is a graduate of Kirby High school and a current criminal Justice student at the University of Phoenix pursing his Bachelors degree. His main focus is to ensure his client’s financial futures are solid so that they may enjoy a prosperous life well into retirement. Son of Charles Sims, Jr. he is being molded to uphold the high standard of a great Financial Planner and build client relationships.

Anthony is an active member in the community and serves as an assistant coach for a Youth AAU Basketball team The Memphis Magic. He is family orientated and believes family is the backbone of the community. He holds his Life and Health license, and is pursuing his Property and Casualty Licenses.

“Hosea 4:6 my people are destroyed from lack of knowledge”

“Use the present to plan for your future, so that you future can be spent living on the seeds planted in the past”

Shelton Powell was born and raised in Memphis, Tennessee, and brings a strong sense of community pride and client commitment to his work. With 10 years of experience in the financial services and insurance industry, Shelton has built a reputation as a knowledgeable, approachable, and results-driven professional.

As a National Medicare Benefits Educator, Shelton has dedicated his career to helping individuals and families make informed healthcare decisions. His passion for Medicare planning began with his own family—he first entered the field to assist his parents and quickly discovered a calling to extend that same guidance to others navigating the complexities of Medicare.

Shelton’s expertise and client-first approach have consistently set him apart in the industry. He has been recognized as the Top Medicare Producer for Optimum Care Insurance in Tennessee, and ranked #4 nationally, a testament to his dedication, work ethic, and ability to deliver meaningful solutions. Each year, Shelton serves over 300 clients across the state, ensuring they receive personal support and clarity in meeting their Medicare needs.

In 2024, Shelton joined The Sims Financial Group, Inc. as a Medicare and Retirement Specialist, expanding its focus beyond healthcare to include retirement planning solutions that help clients protect their income, secure their future, and create lasting legacies.

Driven by both professional excellence and personal values, Shelton continues to expand his impact in the industry while remaining deeply committed to the people and communities he serves.

Mario Nolan-Dillard II is a multifaceted professional based in Memphis, Tennessee, with notable achievements in financial services, literature, public speaking, and athletics.

Mario serves as a Financial Services Representative at The Sims Financial Group, Inc., where he is dedicated to assisting clients in achieving their financial goals. His expertise encompasses areas such as life insurance, annuities, risk management, retirement planning, asset allocation, and estate and legacy planning.

Mario Nolan-Dillard II renders a service to his clients that is par excellence.  He works tirelessly to discover and prioritize the client’s financial goals, collect facts and figures based on their current financial status, analyze and identify shortfalls, propose solutions tailor-made in the service of each client, implement dynamic solutions, review regularly to measure success and adjust as the lives of his clients change and evolve.

Mario is endorsed to assist in the areas of Life Insurance, Annuities, Risk Management, Retirement Planning, Asset Allocation, and Estate and Legacy Planning. He is also a College Funding Specialist for our guaranteed college scholarship program that provides higher education funding solutions for families.

With over 20 years of experience in the financial services sector, James Hawkins and his team are dedicated to helping clients achieve a stable, secure financial future, one that outlives them. James specializes in using a wholistic approach to guiding individuals, families and businesses on proven strategies to safeguard and optimize their assets and secure their financial well-being and peace of mind.  

As a 23-year Army combat veteran and devoted servant leader, James’s leadership has made him a catalyst for positive change and a strong advocate for youth empowerment. His passion for youth development has earned him numerous accolades, including the Man of the Year award, the 2024 Citizen of the Year award from Omega Psi Phi Fraternity, and the NABCO Community Impact Award. Recognized in Who’s Who for leadership and professionalism, James’s impact extends far beyond financial planning.  His life motto is: “Inspired people inspire people.”

Marsha Johnson is a Financial Services Representative-Medicare Specialist at The Sims Financial Group, Inc., headquartered in Memphis, Tennessee. Marsha specializes in Medicare Benefits, Life Insurance, Long-Term Care Planning, Critical Illness Planning, Disability Planning, Estate Planning, Retirement Planning, and Financial Literacy.  Her expertise spans over 20 years in the Insurance Industry, recognizing the importance of protecting your loved ones and your assets to create generational wealth.

Marsha has a Master of Arts in Teaching Degree from the University of Memphis. She is passionate about educating her clients on financial matters, helping them make informed decisions and take control of their financial future.

When you work with Marsha, you can expect:

• Personalized Service: By completing a thorough Needs Analysis, she takes the time to understand your unique needs and goals.

• Expert Guidance: Her years of experience and certifications ensure you receive the best advice.

• Trustworthiness and Integrity: She prioritizes your best interests and goals above all else.

• Ongoing Support: Marsha is there for you at every stage of your life journey.

The Life Underwriter Training Council Fellow (LUTCF) professional designation is recognized as the industry benchmark for insurance credentials and is endorsed by the top financial firms and insurance agencies. Marsha holds the LUTCF designation, combining professional credentials and years of industry experience to help ensure a more secure future for you and your loved ones.

Tikyra Jackson is a licensed Life, Accident, and Health Insurance Producer proudly partnering with The Sims Financial Group, Inc. to better serve her community. Driven by a passion for mentorship and empowerment, Tikyra is dedicated to helping clients confidently navigate their financial journey. Through retirement planning, wealth-building strategies, and the utilization of proven financial tools, she assists individuals and families in creating long-term security and generational financial stability.

Blending her creative background with practical financial insight, Tikyra delivers a unique and holistic approach to personalized planning—one that prioritizes both individual success and community impact.

As a professional musician, singer-songwriter, and drummer, Tikyra has collaborated with numerous artists and organizations to produce meaningful cultural experiences that celebrate creativity and expression. This artistic foundation has also inspired her commitment to serve fellow artists and creatives by guiding them in securing their financial futures beyond the stage.

Book an appointment with Tikyra

In addition to her work in financial services, April brings more than 20 years of leadership experience in corporate America, where she focused on people’s development, team leadership, and building high-performing organizations. She holds an MBA in Leadership and is a certified speaker, trainer, and coach through the Maxwell Leadership program.

As President of Elizabeth Consulting LLC, April combines financial expertise with a passion for leadership and personal growth to help individuals and families make informed decisions and create a stronger future.

Book an appointment with April.